Although our large team is a powerhouse in South Florida, the Company maintains a boutique feel, yet offers the strength and resources of a much larger company. As a member of the Lang Diversified Services family, we have access to a large built-in network of over 20,000 buyers and sellers in over 200 communities through our affiliate company, Lang Management.
In addition, we aggressively support our agents in their marketing programs and count ourselves among South Florida’s fastest growing and most exclusive independent real estate firms. In building our Team, however, we set very high standards and are selective in our recruiting practices. To best promote our REALTORS® efforts and our client’s homes, Lang Realty has a large online and print advertising presence in the community. We also utilize magazine, television and billboard advertising throughout the year. Lang Realty has made a substantial investment in its Internet strategy and the latest technology, both through its own web site and other third-party sites such as Realtor.com, Trulia, Craigslist and Zillow. Lang Realty uses the latest interactive technology available. We also create and develop marketing collateral pieces for our REALTORS® such as postcards, brochures and presentation materials.